Finding the right business coach can sometimes be a bit daunting, especially if money is tight, which can often be the case when you are starting up a business. But making what can seem an impossible financial commitment will almost undoubtedly make all the difference to your business.  My one caveat is that you take your time and find the person who is right for YOU.

Look at what you are going to be asked to do by a good business coach:

  • You must be ready to be pushed out of your comfort zone, you might feel overwhelmed, scared and sometimes wondering why on earth you thought this was ever a good idea!


  • You must be willing to admit you are sometimes wrong, that decisions you have made in the past haven’t led you to the point you want, that’s why you need a coach.  You might need to be ready to accept that and find ways to improve your decision making. This could make you feel vulnerable, angry or stupid….or an uncomfortable mix of all three.


  • Once you’ve got to this point and worked out where you really want to go with your business you are going to have to work really, really hard.  You are going to be challenged and will need give up your excuses, your stories and feel exposed if you want to achieve the results you want.


This can be pretty scary stuff. But think what you will get at the end, a wonderful business that gives you the income and lifestyle you have wanted for years.  A good business coach will appreciate that this is hard work and can be tough so she will also need to be your cheerleader, confidante and provider of tissues when needed.

So, how do you find her?

  • Find someone you feel you can relate to. Does she have children?  What is her working background? How old is she?  Is she in to fitness, health? Is she creative? What is important to you?


  • Find someone you can respect. Has she run her own small business, has it been successful? What are her other achievements? What do you admire?


  • Ask her about her approach – she needs to be balanced.  Steer clear of those with a sledgehammer but also you don’t need someone who wants to be your best friend and offer her commiserations each time to miss a target.


  • Find someone who is picky – make sure she only takes on clients she thinks she can work with. Look for coaches that take clients on through application or who offer you a decision making call.  You can both work out if you want to work with each other.

I hope this will help you find a business coach who you can trust and respect and who will help you create the business you dream of.  Make sure she will be as proud and excited about your business as you and you are on to a winner.

And you know I’m always here if you want to find out more about working with me! Drop me a line in comments and we can connect at a time that suits you.

S. x

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